Full disclosure―while pondering a pithy subject line to entice you into opening this email, divine providence grabbed my arm and gushed “Here, look, run with THAT!” Who am I to argue?
Picture this... You're writing copy for your website and, wow, there's so much to say! So many keys points to share with your ideal clients. It's hard to leave anything out...
You've put a ton of sweat and energy, time and money into your website, right? And want the right people, your tribe, to be inspired by what you offer so they connect with you, yes?
If you want to connect with your ideal audience and light their fire for what you offer, lead with ultimate benefits! Benefits answer the questions “What’s in it for me?” and “Why should I care?” Benefits are the ultimate result of something that solves a problem, meets a need or fulfills someone’s dreams.
Branding is a word used everywhere today! It means many things to many people. Here’s what it could mean to you:
Your brand is YOU when you step into the world. The whole glorious picture! Your energy and expressions. How you look, walk and talk. How you listen and respond. What you say and do, and how you act.