Full disclosure―while pondering a pithy subject line to entice you into opening this email, divine providence grabbed my arm and gushed “Here, look, run with THAT!” Who am I to argue?

Let me guess… You’re working really hard at everything you do, especially your marketing. 

Remember that scene in the Wizard of Oz, when Dorothy, Toto, the Scarecrow and the Tin Man are walking through a foreboding part of the forest?

There’s a story welling within you, too. A story that’s shaped your path and led you here―to this moment! A story that can touch the hearts and minds of the people you most wish to serve, who want what you’ve got...

Picture this... You're writing copy for your website and, wow, there's so much to say! So many keys points to share with your ideal clients. It's hard to leave anything out...