This past Sunday was brilliant! Blue skies, a balmy 75―perfect for a mountain bike ride in my favorite coastal Connecticut state park. Plus, just got my bike back from the shop, super tuned up and looking sparkly new. Wow! Couldn’t wait to hit the trails!
Avoid luring the wrong folks to your website. Send the RIGHT signals!
Frazzled putting pen to paper? Don't spend another minute 'til you read this
8 Essential traits that reveal your ideal client
Keen for new clients? Harmonize your virtual and in-the-flesh selves
On this crazy rainy day I'm heading off to e-Women's Network’s holiday networking event in West Hartford. Fingers crossed I'll win a spot to deliver a mini "Ted Talk"!
Prepping got my wheels turning about a favorite subject > aligning your "in-the-flesh" self with your "virtual" self. Why does it matter? What difference does it make? How can you achieve it?
Want your ideal audience’s attention? Push their “hot buttons”
Want warm connections? Shine attention on your readers!
Imagine—a mutual friend has arranged an introduction to your favorite author and they’re coming to your home!
You want everything to be perfect for the big event. So you tidy and scrub, dress in your favorite outfit and assemble a first class tea. You can’t wait to ask your guest about their life and latest book, discover the inspiration for their first novel, and explore their challenges and aspirations.
Heirloom tomatoes have authentic, memorable, juicy value—just like you
Mmm, heirloom tomatoes grown in your garden or gleaned at a farmer’s market—the taste, smell and texture are amazing! My mouth waters at the thought of plump tomato slices, adorned with fresh mozzarella and basil pesto. Yum. And those bland hothouse replicas plied at your grocers all winter? No thanks. I want the real thing.