In the busyness of life and work, it’s easy for your brand―the impression you make when you step into the virtual world―to get a bit stale. There’s a lot to do to keep it vibrant and fresh, and always reflecting who you are, what you stand for and the gifts you bring to your tribe.

Branding is a word used everywhere today! It means many things to many people. Here’s what it could mean to you:

Your brand is YOU when you step into the world. The whole glorious picture! Your energy and expressions. How you look, walk and talk. How you listen and respond. What you say and do, and how you act.

On this crazy rainy day I'm heading off to e-Women's Network’s holiday networking event in West Hartford. Fingers crossed I'll win a spot to deliver a mini "Ted Talk"!

Prepping got my wheels turning about a favorite subject > aligning your "in-the-flesh" self with your "virtual" self. Why does it matter? What difference does it make? How can you achieve it?

Mmm, heirloom tomatoes grown in your garden or gleaned at a farmer’s market—the taste, smell and texture are amazing! My mouth waters at the thought of plump tomato slices, adorned with fresh mozzarella and basil pesto. Yum.  And those bland hothouse replicas plied at your grocers all winter? No thanks. I want the real thing.

Ahh, New Years’ Day—a symbolic, magical moment to create a fresh vision for your future. Time to pull yourself forward in your personal evolution and ponder, “What can I do now to create a better life by next year: complete a project, master a new skill, shed clutter, play more?”