Who’s an ideal client? For me it’s someone I adore working with, for whom I can provide my most transformational work, and who helps my business thrive. By focusing my attention and efforts on building a tribe of ideal clients I’m ensuring my happiness and well-being!
Keen for new clients? Harmonize your virtual and in-the-flesh selves
On this crazy rainy day I'm heading off to e-Women's Network’s holiday networking event in West Hartford. Fingers crossed I'll win a spot to deliver a mini "Ted Talk"!
Prepping got my wheels turning about a favorite subject > aligning your "in-the-flesh" self with your "virtual" self. Why does it matter? What difference does it make? How can you achieve it?
Want your ideal audience’s attention? Push their “hot buttons”
Want warm connections? Shine attention on your readers!
Imagine—a mutual friend has arranged an introduction to your favorite author and they’re coming to your home!
You want everything to be perfect for the big event. So you tidy and scrub, dress in your favorite outfit and assemble a first class tea. You can’t wait to ask your guest about their life and latest book, discover the inspiration for their first novel, and explore their challenges and aspirations.
Heirloom tomatoes have authentic, memorable, juicy value—just like you
Mmm, heirloom tomatoes grown in your garden or gleaned at a farmer’s market—the taste, smell and texture are amazing! My mouth waters at the thought of plump tomato slices, adorned with fresh mozzarella and basil pesto. Yum. And those bland hothouse replicas plied at your grocers all winter? No thanks. I want the real thing.
Perk up "scanners" to keep them keen on your offerings—here's how
It's a New Year. Does your audience grasp how you can make it a good one?
Do you sound REAL or robotic when you write?
Good morning and what a scrumptious day! Warm sun, teasing cool breezes, bunnies nibbling about my backyard—the puppy sleeps and I write. Perfect:)
A day like today makes one feel so alive. What else ought to make one feel alive? Your writing! Check out this snippet from my free report 5 Must-have Tips for More Appealing Copy.