Blog — Write Transformation

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Let me guess… You’re working really hard at everything you do, especially your marketing.

Lions and tigers and bearish clients―O my!

Remember that scene in the Wizard of Oz, when Dorothy, Toto, the Scarecrow and the Tin Man are walking through a foreboding part of the forest?

Your "About" Page ― Snoozy or Sticky?

There’s a story welling within you, too. A story that’s shaped your path and led you here―to this moment! A story that can touch the hearts and minds of the people you most wish to serve, who want what you’ve got...

Wordy copy confuses prospects (and how to fix it)

Picture this... You're writing copy for your website and, wow, there's so much to say! So many keys points to share with your ideal clients. It's hard to leave anything out...

Yikes! Only 3-6 seconds to make a good impression on your website visitors. What to do?

You've put a ton of sweat and energy, time and money into your website, right? And want the right people, your tribe, to be inspired by what you offer so they connect with you, yes?

Ignite the power of your About page...here's how

If you wish to attract ideal clients who are smitten with you and your singular power to help them uplevel their life or business, uplevel your About page!

Entice your ideal audience with mouthwatering benefits

If you want to connect with your ideal audience and light their fire for what you offer, lead with ultimate benefits! Benefits answer the questions “What’s in it for me?” and “Why should I care?” Benefits are the ultimate result of something that solves a problem, meets a need or fulfills someone’s dreams.

Branding--what's it to you? PART II

In the busyness of life and work, it’s easy for your brand―the impression you make when you step into the virtual world―to get a bit stale. There’s a lot to do to keep it vibrant and fresh, and always reflecting who you are, what you stand for and the gifts you bring to your tribe.

Branding--what's it to you? PART I

Branding is a word used everywhere today! It means many things to many people. Here’s what it could mean to you:

Your brand is YOU when you step into the world. The whole glorious picture! Your energy and expressions. How you look, walk and talk. How you listen and respond. What you say and do, and how you act.

Who's NOT your ideal client? Check out these 8 red flags

This past Sunday was brilliant! Blue skies, a balmy 75―perfect for a mountain bike ride in my favorite coastal Connecticut state park. Plus, just got my bike back from the shop, super tuned up and looking sparkly new. Wow! Couldn’t wait to hit the trails!

Avoid luring the wrong folks to your website. Send the RIGHT signals!

Recently, looking out the window, I caught a flash of light gingery brown canine bouncing towards the back yard. “Georgia!” I thought, the sweet little rescue dog that lives up the street. Knowing her family would be worried, I grabbed a few doggie treats then raced to the back door.

Frazzled putting pen to paper? Don't spend another minute 'til you read this

Snow! Seven more inches cover the ground and wind scuttles drifts into hurried whirls. From my perch at the kitchen table, warm by the woodstove, I have time to think and imagine. School’s been cancelled, so has the daily rush, and if only busy puppy would take a nap all would be still.

8 Essential traits that reveal your ideal client

Who’s an ideal client? For me it’s someone I adore working with, for whom I can provide my most transformational work, and who helps my business thrive. By focusing my attention and efforts on building a tribe of ideal clients I’m ensuring my happiness and well-being!

Keen for new clients? Harmonize your virtual and in-the-flesh selves

On this crazy rainy day I'm heading off to e-Women's Network’s holiday networking event in West Hartford. Fingers crossed I'll win a spot to deliver a mini "Ted Talk"!

Prepping got my wheels turning about a favorite subject > aligning your "in-the-flesh" self with your "virtual" self. Why does it matter? What difference does it make? How can you achieve it?

Want your ideal audience’s attention? Push their “hot buttons”

Ask me about hiking and I’ll fly into raptures about the fresh air, views, people I meet, packing minutia and more. Prod me about maintaining healthy energy—I’m all ears. Tips to grow my business? Bingo! I’m hardwired to embrace great info for me and you.

Want warm connections? Shine attention on your readers!

Imagine—a mutual friend has arranged an introduction to your favorite author and they’re coming to your home!

You want everything to be perfect for the big event. So you tidy and scrub, dress in your favorite outfit and assemble a first class tea. You can’t wait to ask your guest about their life and latest book, discover the inspiration for their first novel, and explore their challenges and aspirations.

Heirloom tomatoes have authentic, memorable, juicy value—just like you

Mmm, heirloom tomatoes grown in your garden or gleaned at a farmer’s market—the taste, smell and texture are amazing! My mouth waters at the thought of plump tomato slices, adorned with fresh mozzarella and basil pesto. Yum. And those bland hothouse replicas plied at your grocers all winter? No thanks. I want the real thing.

Perk up "scanners" to keep them keen on your offerings—here's how

People are busy and often prefer scanning material instead of reading word-for-word. Help them!

Usingsubheadings and bolded text (sparingly) you can create a mini story within your message to:

It's a New Year. Does your audience grasp how you can make it a good one?

Ahh, New Years’ Day—a symbolic, magical moment to create a fresh vision for your future. Time to pull yourself forward in your personal evolution and ponder, “What can I do now to create a better life by next year: complete a project, master a new skill, shed clutter, play more?”

Do you sound REAL or robotic when you write?

Good morning and what a scrumptious day! Warm sun, teasing cool breezes, bunnies nibbling about my backyard—the puppy sleeps and I write. Perfect:)

A day like today makes one feel so alive. What else ought to make one feel alive? Your writing! Check out this snippet from my free report 5 Must-have Tips for More Appealing Copy.